Matt Fraser
Engagement models

Work with me

Engagements are bespoke, but most work falls into a few clear shapes — starting with a diagnostic when it’s the right fit.

Diagnostic engagement

Identify measurement gaps, evaluate attribution quality, surface decision risk, and define next steps.

Fixed scopeFoundational clarity

Bespoke transformation

Fix foundational measurement issues, improve data quality and reliability, and enable better decision-making.

ProgrammeSystems + process

Fractional advisory

Ongoing strategic support without a full-time hire — continuous optimization and a long-term relationship.

RetainerStrategic partner

Execution support

Optional and controlled — to enable clean measurement and testing when execution gaps exist. Not a core service and not ongoing ad management.

How engagements run

I work directly with founders and growth leaders. The goal is always the same: higher confidence in what’s working, and clearer rules for where to spend next.

  • Measurement and source-of-truth design
  • Attribution and incrementality framing
  • Budget and channel governance
Reach out directly

Ready to tighten up measurement?

Intro calls are the best way to confirm fit, scope, and whether a diagnostic is the right starting point.

Book an intro call

Or reach out by email: matt@frz.dev