Martech, measurement & growth strategy
Fix your marketing measurement. Make better budget decisions.
I help growth teams untangle attribution, improve signal quality, and understand what is actually driving performance.
Experienced across martech, performance marketing, and analytics.
Core expertise
ArchitectureMeasurementAttributionGrowth
If your numbers don’t make sense, your decisions won’t either.
- Platform data doesn’t match
- ROAS dropped after iOS changes
- Attribution is unclear or misleading
- Teams disagree on performance
- Budget decisions feel uncertain
How I work
Bespoke measurement and decision support for growth-stage teams.
01
Diagnostic Engagements
Identify what’s broken and where decisions are going wrong.
02
Measurement & Attribution Architecture
Fix tracking, data quality, and source-of-truth issues.
03
Incrementality & Budget Strategy
Understand what is actually driving growth and where to allocate spend.
04
Fractional Advisory
Ongoing strategic support for growth and measurement decisions.
Who I work with
Verticals
Mobile and subscription businesses
Scale
Growth-stage consumer products
Channels
Teams spending on Meta, Google, TikTok